The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie. M&A activity is up year over year, potentially positioning 2025 […]
In graphic detail: Inside the creator economy’s M&A boom Read More »
The story was first published by Digiday sibling Work Life. With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this sweeping legislation means for their daily operations. The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and
From immigration to AI, what companies need to know about Trump’s One Big Beautiful Bill Read More »
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent. Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest Read More »
The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom.
Amazon’s ad business stays strong as CTV, DSP offerings improve Read More »
Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.
Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’ Read More »
Reddit thinks it has what it takes to become more than a social platform – it wants to be a place people go to search for answers. The company says its forums offer something that’s hard to find elsewhere: real conversations from real people. As reported by Business Insider, Reddit said in its second-quarter report…
Reddit bets on AI and search as ad revenue grows and shares climb Read More »
Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms. The post Not So Long, Solimar appeared first on AdExchanger.
Not So Long, Solimar Read More »
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube. The post Why FAST Channels Are So Interested In Courting YouTube Creators appeared first on AdExchanger.
Why FAST Channels Are So Interested In Courting YouTube Creators Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Agentic Programmatic appeared first on AdExchanger.
Comic: Agentic Programmatic Read More »
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls. The post Dotdash, By The People, For The People; Mopping Up Social appeared first on AdExchanger.
Dotdash, By The People, For The People; Mopping Up Social Read More »
