Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga Read More »
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is
WPP Acquires Data Clean Room Startup InfoSum Read More »
Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday.
Marketers are moving at the speed of culture — but can they define it? Read More »
Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Google’s DV360, with Yahoo DSP,
Spotify’s New Ad Exchange Is Open For Business Read More »
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
Wendy’s nets nearly 52M impressions in single day with Snap ad product Read More »
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
How Kellanova’s clean room is improving targeting and lifting sales Read More »
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses
Perplexity Takes Its AI Search Engine Out On A Shopping Trip Read More »
Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the
Less Is More: Why Excluding Audiences Leads To Stronger Campaigns Read More »
A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s known – just published its annual State of PMax report. Performance Max campaigns are tough to aggregate and study. It’s a black box, after all. So it’s useful to have smec’s tracking of thousands of PMax advertisers as a benchmark. And the trends
The Max Effect; No Keeping Up With Core Updates Read More »
Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) finalized retail media measurement standards, to which retailers like Instacart and others have aligned themselves with. Still, marketers question measurement, specifically: Would that sale have
