Marketing

Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988. Wintour will remain in her broader roles as Condé Nast’s chief content officer and global editorial director for Vogue. […]

Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits. In recent months media shops like Jellyfish, Wpromote and Kepler have each launched or expanded AI search services that offer clients a means of partially gauging

Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or power search. The new feature, called Pay per Crawl, lets website owners set their own terms for how and when AI bots can access their sites. By default, Cloudflare now blocks AI crawlers…

Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more than double the growth in overall digital ad spending

When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let