What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]
Bots And Games Are Back (For Ad Tech) Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Great Curation Debate appeared first on AdExchanger.
Comic: The Great Curation Debate Read More »
No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach. The post ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? appeared first on AdExchanger.
ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? Read More »
January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram and YouTube, both of which outpaced TikTok’s spend in the month following the platform’s Jan. 18
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased Read More »
Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing out in the U.S. for months since its initial January 2025 deadline following legislation signed by former President Joe Biden in April 2024 requiring the ByteDance app to sell to a U.S. owner
Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agency’s co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot” that serves as both recruiter and marketer. The prototype is based on the mind and personality of MediaMonks co-founder
In a ruling that could rattle the scaffolding of digital advertising, France’s competition authority has fined Apple €150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apple’s App Tracking Transparency framework, the marquee feature of its privacy push — hailed by some
After the €150 million fine, Apple’s ATT faces its hardest questions yet Read More »
Last week, Digiday asked the question, “Is there any point in breaking up Google?” Related Insights Member Exclusive Ad Tech Briefing: The futility of a Google breakup? Subscribe To Read Read More Asking this question was not an exercise in advocating for laissez-faire economics. Rather, it attempted to determine whether the government was trying to
WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase
WPP ups the data-driven arms race with the purchase of InfoSum Read More »
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga Read More »
