The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
Nielsen moves beyond impressions to outcomes with marketplace offering Read More »
The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the popular game.
Liquid Death brings guillotines to fantasy football with Yahoo Sports Read More »
Many CTV advertisers are buying a lot of inventory that might not fit their own personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements can sold alongside “sorta CTV” inventory like streaming apps on phones and tablets, digital-out-of-home
Clean Tap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them Read More »
Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.
Columbia slams ‘pristine’ outdoors marketing with new brand platform Read More »
New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.
How Domino’s new ads hit at fast food burger chains in fight over value Read More »
It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the
It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform) Read More »
By Joshua Koran, Chief Executive Officer, Koran Consulting AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies. The post Back To The Base; A Betsy On Etsy? appeared first on AdExchanger.
Back To The Base; A Betsy On Etsy? Read More »
If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap
The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie. M&A activity is up year over year, potentially positioning 2025
In graphic detail: Inside the creator economy’s M&A boom Read More »
