Marketing

For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.  According to three heads of […]

The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming.

This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create

As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held

The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to publishers on the basis of politics and ideology. The order is part of a wider effort by Republicans to dismantle what the FTC and members of Congress say is an ad industry conspiracy to demonetize

Mastercard is rolling out its First-Party Trust program in Asia Pacific as chargebacks tied to friendly fraud continue to grow. The move comes after the program’s launch in the US and will also cover Canada, Latin America, and the Caribbean. Friendly fraud—also called first-party fraud—happens when a cardholder disputes a real transaction. Some customers do…

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves

Hey everyone! The AdExchanger team has gone grillin’ for July 4. The Daily News Roundup will return July 7. Enjoy the holiday! Green Light Amazon has used the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating table.  This newsletter recently chronicled Nike’s begrudging return to

This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a button – and why publishers are celebrating. An end to publishers’ AI crawler Whack-a-Mole Google ends tests of a feature that previewed recipes, Forbes CEO shares AI strategy, and more. Cloudflare’s red-button blocker

At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”.  And yet here we are: Andreessen Horowitz just led a $15 million investment into the startup that turns a person’s