Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a little optimism. That’s what Newton Research, which announced its $9 million Series A raise on Tuesday, is aiming to do. […]
This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding Read More »
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based
The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners Read More »
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: there is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits Read More »
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy. The post OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy appeared first on AdExchanger.
OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy Read More »
Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI. That’s where Model
WTF is Model Context Protocol (MCP) and why should publishers care? Read More »
Related Insights Member Exclusive Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future Subscribe To Read Read More Uncertainties over the impact of U.S. import tariffs, as well as the disruption of AI, are upending the global economic order. It might seem intuitive that Big Tech (as a collective)
Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Read More »
The article was first published by Digiday sibling Modern Retail. A recent report that OpenAI is developing a checkout system within ChatGPT is garnering mixed reactions among founders of retail startups, with some worrying that the system will become “pay to play” in a way that disenfranchises small businesses. On July 16, the Financial Times reported that
Subscribe: Apple Podcasts • Spotify On July 23 more than 80 publishers and industry trade group IAB Tech Lab gathered together to get on the same page for how to deal with generative AI companies. Digiday senior media reporter Sara Guaglione and executive editor of news Seb Joseph reported on the meeting’s goings-on and joined
Inside IAB Tech Lab’s meeting with publishers to confront the AI era Read More »
The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability. To be sure, influencers have broken out of the four walls of social media, shaping search results. And the industry has taken notice. Creators
Search or social? Influencer marketing finds itself in the middle Read More »
Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025? By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the marketing team) — before a storefront opens in October in Raleigh,
