TV broadcasters and walled garden platforms are competing to lower the cost of ad creative. Amazon, Google, Comcast, ITV and Channel 4 are each hoping to capture their share of the long tail of ad spend as AI removes a longstanding barrier to entry for small business advertisers. Although media agencies don’t necessarily benefit from […]
AI Mode isn’t just the name of Google’s newest search product. It also describes the present period of digital media — and the theme of this September’s Digiday Publishing Summit. AI is no longer the next epoch of the platform era. It’s the present. Publishers are seeing generative AI chatbots siphon search traffic at the
Watch every session from the Digiday Publishing Summit, Fall 2025 Read More »
Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The trial will determine the punishments and required changes for Google following the court’s decision in April that it operates an illegal monopoly in the publisher ad exchange and ad server markets for open web
DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One Read More »
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly. The post Calculating The Odds On The Google Spinoff appeared first on AdExchanger.
Calculating The Odds On The Google Spinoff Read More »
Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
Motto by Hilton gives travelers ‘main character energy’ in social series Read More »
Influencer marketing has moved far beyond celebrity endorsements and vanity metrics. Today, the most effective partnerships are built on trust, relevance, and genuine audience connection—not just big follower numbers. The challenge? With countless creators online, finding the right fit can feel overwhelming. The key is knowing what to look for. Start with Your Audience Before…
Identifying the right influencers for your brand Read More »
Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say Read More »
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding. The post Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding appeared first on AdExchanger.
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ready For Programmatic IO NY? appeared first on AdExchanger.
Comic: Ready For Programmatic IO NY? Read More »
