Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards. […]
Sallie Has An Ad Business And Meta Is Declining Credit Cards Read More »
Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.
Netflix Embraces The CAPI Trend; Can AI Save The News? Read More »
This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical. The GEO gold rush Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more. Inside the GEO cottage industry The race to show up
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming Read More »
This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target
Target looks to e-commerce, advertising investments to help grow the business Read More »
While Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest. However, that legacy is valued by some more than others (apparently), with sources telling Digiday that recent maneuverings point to a shift in priorities – particularly as its private
Yahoo pauses IAB membership amid a series of quiet cost-saving measures Read More »
Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how far along their AI transformation actually is,
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business Read More »
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.
Amazon Audiences Are Coming To Netflix Read More »
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
CMOs face risks locking brands into agency AI platforms: Gartner Read More »
As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble
Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model Read More »
“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.
Graza olive oil enters new category with largest paid campaign to date Read More »
