At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […]
POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch Read More »
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
Fox’s refreshed pitch to advertisers connects fandoms to outcomes Read More »
Third-party measurement and cost-per-action bidding are both in the works at OpenAI, which has now opened its self-serve ads manager to advertisers of all sizes in the U.S. To attract smaller advertisers, it has also dropped its $50,000 minimum spend requirement. The company’s ads and monetization lead, Asad Awan, sketched out what comes next at
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM)
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? Read More »
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners Read More »
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans Read More »
From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase.
Toyota merges four distinct campaigns in EV push Read More »
Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign
Google Ads Launches New Tools For Mapping Incrementality Read More »
The pendulum is swinging back to the feed, signaling that the crown of digital video dominance is going to social media. Brand spending on social video is set to outpace media investments on connected TV (CTV) ad inventory, according to the Interactive Advertising Bureau (IAB). While CTV spending is projected to grow year-over-year to 11%
Social video ad spending is set to outpace CTV in growth rate this year Read More »
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
Why American Family Insurance made a reality competition series for Hulu Read More »
