YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds Read More »
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
A Playbook for Marketers That Puts the Spotlight on the Culture Economy Read More »
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
How AI Is Shaping the Future of Marketing Read More »
This post was created in partnership with Fetch Key takeaways Brands work hard to capture attention and drive sales in a short-attention-span world, but is the long game of customer […]
Finding a Balance Between Short-Term Sales and Long-Term Growth Read More »
This post was created in partnership with CVS Media Exchange (CMX) Marketers have more retail data than ever. But what do they do with it? During an ADWEEK House Cannes […]
Retail Media’s Next Evolution Starts With Smarter Questions Read More »
This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, […]
Building Brands in Today’s Social-First Landscape Read More »
This post was created in partnership with Treasure AI AI has made it easier to create content, analyze data, and automate work. As those capabilities become more widely available, many […]
The Human Advantage in an AI-Powered Marketing World Read More »
This post was created in partnership with Tatari Agency audits have brought a new concern into focus: The pipes behind CTV buying weren’t designed for premium television, and neither programmatic […]
TV Buying Has an Infrastructure Problem Read More »
Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands. The company announced the initiative at the Cannes Lions International Festival of Creativity. It is working with Google Cloud, Zeta Global, and Publicis Sapient on the effort, which covers its brand
Gap uses AI to modernise marketing across retail brands Read More »
It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially-anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU develops
