Marketing

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a notable admission given Rose has made outcome-based pay a core pillar of WPP’s turnaround plan, overhauling how global client leaders

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.  Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work

Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney appeared first on AdExchanger.

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad placement, at the bottom of a user’s conversation — the same way a typical single product ad would appear. The update comes

Employee creator networks are the new creator networks.  Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance to earn commission by sharing personalized affiliate links on social media. It’s less of an officially sanctioned employee creator program