As creators of all sizes flood feeds and mega creators raise their prices, brands are looking for new ways to partner with major talent that’s long-term, far-reaching, and scalable. Expedia’s latest partnership with Darren Jason “IShowSpeed” Watkins Jr., one of the biggest creators in the world, shows just how big brands are willing to go. […]
Inside Expedia’s year-long partnership with mega creator IShowSpeed Read More »
To some, agentic media buying tools could fix some of programmatic advertising’s oldest headaches — ad-tech taxes, supply-chain murkiness, even the decline of the open web’s appeal and addressability. To others, it risks doing the opposite: adding another layer of opacity and pushing an already complex system into even greater chaos. The debate resurfaced recently
The case for and against agentic media buying Read More »
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become. That’s exactly what happened at the most recent Digiday Programmatic Marketing Summit in Palm Springs, Calif. The Trade Desk
This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable part of marketing. The report is based on a survey of 142 brand and agency
Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of a global client is pretty solid. So it has been for Takeshi Sano, who at the end of March took over Dentsu. On Friday, Heineken announced the winners of its global media, production
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough? Read More »
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
Where Trade Desk sees advertising opportunity following bruising Q1 Read More »
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher
PubMatic’s Agentic AI Is Going Beyond Direct Deals Read More »
The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too. That’s a shift from how this period usually works. The tech pitch used to come after the content deal was done — a separate conversation, often with different people. Not anymore. “There’s this big
If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work — does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data. The post
Identity Without Oversight Read More »
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
Campaign Trail: Tecate empowers repatriated Mexicans Read More »
