Marketing

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk. The post The Opportunity and Threat Of Google Buyer Direct appeared

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below our expectations and below the standard we hold ourselves to,” CEO Jeff Green told investors. Although he also cautioned that

Findings from the fifth Protiviti AI Pulse Survey, “The AI-People Conundrum: Learning to Lead, Not Lag,” has revealed a gap in confidence between company executives and HR leaders regarding AI readiness within their enterprises. The research found that almost 80% of C-suite executives expect AI to boost bottom-line performance and strengthen overall revenue over the

Newsrooms, journalists, and communication teams are now able to find real-time global stories, opportunities, and trends within AI platforms via the Alchemiq News Discovery MCP (Model Context Protocol). Designed by Alchemiq, the news discovery platform, users can access instant news discovery directly in ChatGPT, Gemini, and Claude.  AI platforms are not generally designed to identify

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger.

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game. The post WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses appeared first on AdExchanger.

This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that