Marketing

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day. This creates “data silos”, making it difficult for CMOs to understand what the story-per-purchase is. For marketing teams building campaigns, success depends on

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.