The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.
Sociable: YouTube highlights brand partnerships with sports creators Read More »
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook Read More »
This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are
The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.
Skechers shifts big chunk of global media biz to Horizon Global Read More »
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign Read More »
You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier
How Georgia-Pacific Rolled Out Its Own Programmatic Media Team Read More »
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to
Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren’t thrilled with TikTok Shop’s AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.
PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video Read More »
This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer engines to attract advertisers — even as the tools measuring it remain inconsistent and difficult to compare. Publishers are monetizing AI visibility Publishers call for legal sanctions against OpenAI, AI startup
Media Briefing: AI visibility is becoming publishers’ newest currency Read More »
Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters (Obsession and Backrooms, which, as of writing, have respectively earned $426 million and $357 million), private equity firms are raising funds to buy meme IP like Skibidi Toilet,
Creators are crashing through Hollywood, but there’s a ceiling Read More »
