Marketing

This story was originally published on sister site, Modern Retail. Carter’s new CMO, Sarah Crockett, has led marketing efforts at a number of consumer brands including DSW, Dickie’s, Backcountry and Burton Snowboards. But when she joined the 160-year-old children’s apparel brand this summer, she was attracted to the opportunity to get real about parenting and […]

Payment frictions continue to undercut the creator economy’s growth. Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routine disbursements can slip from days into weeks and whatever finally shows up has already been thinned out by an expanding chain of middlemen —

This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers. As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large

You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at brands are responsible for controlling client spending and driving cost efficiencies. From a buyer’s perspective, that usually means stricter budgets and less room to pursue innovation. But instead of only focusing on being faster and

Kenneth Suh, Chief Strategy Officer, Nexxen For years, brands and agencies have regarded their first-party data as the ultimate asset for navigating the complexities of a privacy-first, post-cookie digital ecosystem. That perception is correct — first-party data does offer unparalleled precision and trust — though it takes a narrow view, overlooking the fact that this