Marketing

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach […]

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday. The post Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack appeared first on AdExchanger.

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic areas. The post Amazon Ads Intros Location-Based Interactive Unit For Prime Video appeared first on AdExchanger.

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data. Scale still matters. But it isn’t sufficient on its own anymore, nor do we achieve in

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]