A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.
Listerine turns mouthwashing sounds into music with Twitch creators Read More »
“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.
Inside Rocket’s new NFL campaign as in-house creative team embraces AI Read More »
A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.
How generative AI upends the brand crisis playbook Read More »
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, The post Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other appeared first on AdExchanger.
Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other Read More »
Snapchat is only for teenagers and Gen Z. That’s a common misconception that Ajit Mohan, Snap’s chief business officer, encounters often among advertisers. Although Snapchat tends to skew younger – it’s got strong usage among the 13-to-15-year-old set – there are also regions where half of its users are above the age of 25 and 30% are
Breaking The Snap Stereotypes Read More »
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy. The post Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK appeared first on AdExchanger.
Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK Read More »
In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm. The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over Read More »
Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test. Digiday has learned that the group’s top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group’s approach to next year’s slate
The story was first published by Digiday sibling ModernRetail When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her
Media giant Essence launches a marketplace for Black women-led brands Read More »
This story was first published by Digiday sibling ModernRetail Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs Read More »
