Marketing

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap is about to close. Better data, real investment in AI, credible measurement and market consolidation are giving the open internet […]

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube. During the bootcamp, larger creators like Ludwig Ahren and Imane “Pokimane” Anys gave classes to

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, according to a recent Brainlabs report. A year ago, that figure was just 12%. With any new popular methodology comes

This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far. Michaels formally announced “Ask Mike” — its first customer-facing AI shopping assistant — on July 21. Ask Mike aims

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the entire AI infrastructure bill provided 70% of