This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition, AI search and creator economy strategies as zero-click search becomes the norm. The rise of AI-powered search is changing the way audiences discover and engage with content, and that fundamental shift is requiring publishers to adapt their […]
The state of publisher audiences in the zero-click era Read More »
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
IHOP bites into little treat trend with Katseye-soundtracked campaign Read More »
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
How Columbia’s marketing breaks through with fax machines, flat Earth Read More »
Samsung New Zealand has used Apple’s entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who shares a name with Apple executive chairman Tim Cook. The campaign appeared shortly after Apple unveiled the iPhone Duo on September
Samsung targets Apple’s iPhone Duo launch with reactive social campaign Read More »
There are few audiences more captive than the folks sitting in a doctor’s office waiting room. Sure, you can pass the time with weeks-old copies of Time or People magazine, Instagram, email or TikTok for the we’re-still-on-mom-and-dad’s-insurance crowd. But you’re stuck there until the doctor sees you. Which is why it shouldn’t be surprising that
Your Doctor’s Office Is An Ad Channel Now Read More »
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon
What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon Read More »
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement Read More »
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue appeared first on AdExchanger.
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue Read More »
OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad click into a conversation with an AI agent rather than sending users to their websites.
OpenAI’s next ChatGPT ad format: click to chat, not to site Read More »
PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major media client without having to participate in a competitive review. A week after the PepsiCo raid, luxury conglomerate LVMH appointed the company to run its media investments in Asia-Pacific and
Media Buying Briefing: How Publicis keeps winning clients without pitches Read More »
