Marketing

Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend. It marks a shift for Discord from simply putting brands in front of its […]

There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New Balance, Salomon and Saucony sneakers,

This story was first published by Digiday sibling Modern Retail. Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors. Walmart has received about $2.9 billion in tariff refunds, the company’s CFO John David Rainey told investors in the company’s second-quarter earnings

It wasn’t that long ago that a brand announcing a creator had taken up an internal role would’ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL’s chief kindness officer. Olivia Nell became “out of office” director at ASOS. Those examples were all recent, but something is

This story was originally published on sister site, Modern Retail. Launched in 2024, toy brand Sticki Rolls first took off through YouTube creators, unboxing videos and trading hauls before growing into a collectible brand and generating more than a billion YouTube views. Now, the brand is leveraging that success as it focuses on new channels. Sticki

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.

By Adobe Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams.  At the same time, AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering a unified experience

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.