Marketing

This article was first published by Digiday sibling Work Life. The creative industries are experiencing their most consequential transformation in decades, and the new Centre for Creative AI — launching this fall via a partnership between University College London, the Royal College of Art and The Brandtech Group — represents a paradigm shift in how […]

AI might be the main storyline of this quarter’s earnings season but the creator economy is shaping a compelling subplot. Mentions on earnings calls over the last month suggest more CEOs aren’t just acknowledging it — they’re positioning it as a meaningful lever for growth. Below, Digiday rounds up the most telling remarks. Continue reading

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments. RO-yikes Disney’s AI dilemma, Netflix’s live sports czar, the Amazon-backed AI streaming service and more RO-yikes CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance

Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees are either inflated beyond reason or oddly underpriced.   Creator fees are getting bigger but the real story is the spread.  Where fees once mapped cleanly to scale — macro, micro, niche

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround,

Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents. The post Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen appeared first on AdExchanger.