Marketing

For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate.  As top creators became mainstream celebrities in the 2010s and early 2020s, some of them funneled their audiences into creator-powered media companies — with great success. Now, creator-owned media companies like […]

01 Introduction and methodology It’s nearing that time of year again — the holiday season is approaching, and brands and retailers are preparing their end-of-year sales plans. Digiday+ Research examined which commerce channels are dominating their holiday strategies this year. We also looked at the discounts brands and retailers are offering and the revenue expectations

French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings.  The arrangement is an attempt to compete more effectively for clients amid an agency sector undergoing