Marketing

On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The post Comscore Audience Data Will Now Be Available In FreeWheel’s Platform appeared first on AdExchanger.

The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles.

How GREENIES™ broke through the clutter, distinguished their brand from competitors and encouraged trial of their new, premium products.

For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media,

Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of Privacy Professionals diligently maintains an incredibly useful US state privacy legislation tracker, which I make sure to check every couple of weeks. But remembering the nuances

Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem? appeared first on AdExchanger.