Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
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Marketing
7 successful marketing campaigns that met 2025’s chaos with determination
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
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WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.
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How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.
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Low-quality AI content: A legal marketer’s guide to navigating Google’s warning signals
Earlier this year, Google quietly updated its Search Quality Rater Guideline (QRGs). These QRGs are the internal playbook human evaluators use to assess whether web pages are helpful, high-quality, and worth ranking. The update didn’t get much attention initially. However, SEOFOMO Founder Aleyda Solis brought attention to several critical changes during a presentation at Search…
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Rockerbox’s Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 of the top startups in the US, as per a Business Insider article. He fortuitously landed at AppNexus
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LinkedIn makes it easier for creators to track performance across platforms
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11
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How marketers can respond with empathy to consumer tariff shocks
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.
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Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint
Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct
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