Marketing

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told […]

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in

At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.  “It was the subject matter of everything discussed on stage over the course of the event’s two days,” said Travis Lusk, group director of AI Solutions of media management business Ebiquity, referencing the

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals. Brands are turning to creator-generated content (CGC) as a means to solve for

This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses. Publishers are hiring AI negotiators for survival Mediavine joins the growing — albeit

One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have finally begun enacting price increases due to tariff pressures on their supply chains. Kraft Heinz, General Motors, Ford and Johnson & Johnson

This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people

With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in business

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future. The post Disney Will Unify Hulu and Disney+ Into A Single App Next Year appeared first on AdExchanger.