Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.
ChatGPT lets shoppers buy products within the platform Read More »
The Belgian chocolate brand is refreshing its identity with a refined logo, new design system and global campaign featuring the “Gossip Girl” star.
Godiva taps Leighton Meester for brand reset ahead of 100th anniversary Read More »
The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including the NFL and NBA.
DraftKings bets on NBCU’s wide sports reach with multiyear ad deal Read More »
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact Read More »
Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust case, fair enough – because, honestly, who knows? Judge Leonie Brinkema, whose job it is to rule on the remedies, has her work
The Economist’s POV On Remedies For Google’s Ad Tech Monopoly Read More »
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies,
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage Read More »
OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI. The post OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent appeared first on AdExchanger.
OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent Read More »
Related Insights Member Exclusive Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang Subscribe To Read Read More Last week, Digiday noted how 2025’s mergers and acquisitions were characterized more by a whimper than a bang, and the following day, that rang true with Integral Ad Science confirming its
Subscribe: Apple Podcasts • Spotify One thing to know about Eater editor-in-chief Stephanie Wu: She’s someone who achieves “Inbox Zero.” Regularly. To the point that Wu is almost nonchalant about the achievement. “The inbox gets manageable as long as I’m on top of it every day,” said Wu. Continue reading this article on digiday.com. Sign
Ad creatives are becoming more forgiving about the use of generative AI outside the office walls. Creative agencies used to maintain red lines over AI usage — limiting tools like ChatGPT, Midjourney and Stable Diffusion for repetitive, time-consuming tasks like storyboarding that wouldn’t make it to the TV screen — reserving actual production to people
’The red line keeps moving’: Advertising creatives have lost the AI ick Read More »
