Marketing

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the

Special (Short-Form) Delivery  Everything is a retail meda network … and a social media platform?  DoorDash is trying to be both, according to TechCrunch. On Tuesday, the delivery app launched a creator program to compensate users who record and post qualifying short-form videos of their takeout orders. In a way, the program incentivizes people to

CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave of hard questions from advertisers. They want to know who actually owns the inventory. Why the same impression is showing up across multiple buys. And just how many intermediaries are involved in getting

This story was first published by Digiday sibling ModernRetail From inventory constraints and halted shipments, to tariffs whiplash and waterway obstructions, brands and retailers have been battling supply chain disruption for years. But companies are able to handle the chaos, conflicts and uncertainty a little bit better now, executives said on panels recently during Shoptalk

This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app. Vibescrolling Fox’s John Fiedler on Fox One’s streaming playbook Nexstar’s & Sinclair’s advertiser pushback, TikTok U.S.’s split business, Hollywood’s creator economy conundrum and more

This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 billion. Meanwhile, Nike’s gross margin for its first fiscal quarter of 2026 decreased

This story was first published by Digiday sibling WorkLIfe As AI evolves from simple automation to sophisticated autonomous agents, HR executives face one of the most significant workforce transformations in modern history. The challenge isn’t just understanding the technology — it’s navigating culture change, skills development and workforce planning when AI capabilities double every six

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.