The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
Target launches campaign highlighting spring merchandise Read More »
Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools
How AI Helps Butler/Till Curate High-Performing PMPs Read More »
At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
Google Cloud touts new AI tools to simplify marketing, customer experience Read More »
Cecilia Dones will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. AI isn’t something a marketer “does.” It’s not a singular action or task. But AI researcher and consultant Cecilia Dones gets asked all the time by marketers
AI Isn’t Something To Fear – Or Rush Into Read More »
It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give. But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate. And there is little value in generating five times more content
Is Your Data Gen AI-Ready? Here Are 3 Steps For Shaking Up Your Data Strategy Read More »
Can’t Auto-Generate Ethics Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up. There was the incident last year when OpenAI blatantly ripped off Scarlett Johansson as the voice of its new AI agent after asking for permission and being denied. Sam Altman, OpenAI’s co-founder
Generative AI Copy Cats; Time To Take Down Google Search Partners? Read More »
The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what few in advertising are built to do: it pivoted to policy. The shop stood up a 10-person team of strategists — not to pitch an idea but to translate Trump’s policies on tariffs
Ad execs are now working as Trump tariff policy translators for advertisers Read More »
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations. The F-word Is the currency changeover over? Tariffs and Hollywood, tariffs and TikTok, TikTok and Amazon and more The F-word I get that the advertising market is cyclical.
Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group of 25 content creators that the NBA team has granted special access to home games and events such as training facility tours. The team soft-launched the program last year, with Atlanta-based creators including
NBA team the Atlanta Hawks bet on creators to boost advertiser appeal Read More »
Interpublic Group (IPG) may be navigating an uncertain future, but it’s still hiring top tech talent in a bid to remain competitive. The U.S.-based holding company has appointed tech entrepreneur Yaniv Sarig as its global head of AI commerce, with a brief to rapidly integrate agentic AI into its commerce and performance media offering. Related
IPG’s latest appointment confirms AI chiefs are the latest holdco must-have Read More »
