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GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites. The milestone is notable because the company connects its work to the ongoing concern about how online activity can use energy and contribute to pollution. A data centre can include hundreds or even thousands of machines stacked… […]

Costs And Clicks People are clicking on fewer and fewer Google Search ads, reports Search Engine Roundtable. Alphabet CEO Sundar Pichai said during a recent investor call that ads on pages with AI Overviews (AIOs) perform similarly to ads on pages without AI-generated responses. However, Google has a poor track record when it comes to

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, according to sources with knowledge of the deals.  The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries. Recent data is helping to show the impact of AI tools and features on the search landscape and on referral traffic. And while it

Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was control — or at least not the kind that mattered. Her role was never about real power. It was about optics: a seasoned media executive instilled to calm brands and play the adult in the

In this week’s Media Briefing, Digiday senior media editor Jessica Davies looks at how the AI compensation model is evolving beyond flat-fee licensing, with options like pay-per-crawl and pay-per-query starting to emerge as ways for publishers to monetize AI bot traffic. Pay-per-query vs. pay-per-crawl The media’s “traffic apocalypse,” Bloomberg cuts newsroom staff, and more. New

After just over two years at X, CEO Linda Yaccarino is stepping down from the role. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.