Marketing

To The Principal’s Office Principal-based media buying is a hot-button issue. Both its proponents and its detractors have very strong feelings. Take, for instance, the scrap last month between the Incorporated Society of British Advertisers (think of it as the ANA of the UK) and the Institute of Practitioners in Advertising (the UK’s answer to […]

Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while promoting value.  

For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing — including ad revenue share deals and content usage fees — and the pros and cons of each. Pros and cons of AI revenue models for publishers BBC upset about source attribution in

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.  Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners

Publishers are watching the potential fallout of President Trump’s tariffs with guarded pragmatism, uneasy about the potential ad revenue fallout but not making any knee-jerk changes to forecasting. That might be because, after years of navigating shifting ad markets, platform changes, and economic headwinds including multiple recessions and the COVID-19 pandemic, they’ve simply grown used

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant.  Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation. These strategies harness first-party data, dynamic and personalized creative,

Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also about proving that marketing efforts lead to actual bookings. Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brand’s marketing efforts generated

Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency switch-up.