YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines? The post Buying Ads In The Rabbit Hole appeared first on AdExchanger.
Buying Ads In The Rabbit Hole Read More »
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers Read More »
Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising Read More »
“Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.
Sprite leans into Gen Z’s love for spicy flavors with global campaign Read More »
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
American Eagle drives in-store back-to-school shopping with Snap Map Read More »
WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline into a throughline. That job now falls to Cindy Rose, a longtime Microsoft executive
Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO? Read More »
Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)’s mid-term audit released Thursday. The post Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC appeared first on AdExchanger.
Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC Read More »
What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn. The creative and strategic insights brands gather now can set the tone for success during the all-important
From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage Read More »
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.
The General turns to Fortnite to help anxious Gen Z drivers Read More »
