Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Advertising has to be at the heart of publishers’ businesses in the digital age, but publishers have also been working hard to diversify their revenue streams and, hopefully, become less dependent on ads. Those efforts might be starting to […]

Despite the carrot and stick tactics deployed by Elon Musk’s X to cajole advertisers back on to its platform, big brands still aren’t buying in. In the math used by marketers and media buyers to decide whether a social platform is worth their investment, X remains on the wrong side of the abacus. According to

Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links.

A lot of F-bombs got dropped on stage at the Coalition for Innovative Media Measurement’s (CIMM) summit in New York City earlier this week. And no, probably not the F-bomb you’re thinking of. The post CTV Still Has A Fraud Problem appeared first on AdExchanger.

At approximately 1:30 pm EST on April 9, President Trump announced a 90-day pause that dialed most of his planned tariffs back to 10% – unbeknownst to the AdExchanger editorial team, which was in the midst of recording this episode of The Big Story podcast analyzing the impact of tariffs on the advertising industry. In other

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking off its U.S. ads business today, at what might seem like the worst possible time to ask marketers for money — when budgets are tight and patience is tighter. But according to BeReal’s

Levi’s launched one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution.  The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing