Marketing

The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what few in advertising are built to do: it pivoted to policy. The shop stood up a 10-person team of strategists — not to pitch an idea but to translate Trump’s policies on tariffs […]

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations. The F-word Is the currency changeover over? Tariffs and Hollywood, tariffs and TikTok, TikTok and Amazon and more The F-word I get that the advertising market is cyclical.

Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group of 25 content creators that the NBA team has granted special access to home games and events such as training facility tours. The team soft-launched the program last year, with Atlanta-based creators including

A year after leaving Substack in early 2024, newsletter writers are making more money peddling their words on other platforms. Across the board, writers such as Marisa Kabas, Luke O’Neil, Jonathan M. Katz and Ryan Broderick — all of whom exited Substack in early 2024 following the publication of an open letter in December 2023 decrying

Creator funds are back en vogue thanks to platforms like Substack and the Billion Dollar Boy agency launching fresh versions this year. And what better way to pique creators’ interests than by offering them cash rewards? Or so they thought. TikTok introduced creator funds to the scene back in 2020, which led to its platform

This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.  Critical Mass showcased the value of personalized

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success. Amazon joined

The brand’s first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and