The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.
IPG partners with Aaru for AI-powered consumer simulations Read More »
Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
Dick’s Sporting Goods grows bets on sports content with in-house studio Read More »
Moving Forward Small Business (MFSB) has announced a strategic partnership with Semrush, a leading AI-powered marketing platform, to produce “Mastering AI Search for Your Brand,” a free, in-depth 6-part virtual workshop series, kicking off on August 6, 2025, and running through September 10, 2025. This collaboration is designed to equip businesses of all sizes –…
Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a
The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting Read More »
“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.
E.l.f. argues against overpriced cosmetics with legal-themed campaign Read More »
In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed. I believe
The New Ad Tech Compass: How To Guide Media Performance With Precision Read More »
The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.
How Mondelēz is modernizing Ritz as it turns to snacks to drive growth Read More »
If you’re not a privacy lawyer, you probably haven’t been closely following the saga of California Consumer Privacy Act (CCPA) regulations. It’s been quite the process of updates, refinements, clarifications and curveballs. Implementation regulations are the detailed rules issued by regulators that explain how businesses can put a law into practice. Basically, they turn legal
Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs Read More »
Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; and publishers have more than just Google’s AI overviews to worry about. The post Adapt To The New Robot Overlords; The Agents And Agencies appeared first on AdExchanger.
Adapt To The New Robot Overlords; The Agents And Agencies Read More »
Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying. Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning. This
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger Read More »
