Marketing

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls

News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.  The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control. The move

AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies.  OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies —

Last week may have ushered in the first moments of a shift in balance among the holding companies. WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are

The business of being a creator isn’t a solo show. They have become full-on productions. In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Entertainment’s Rhett McLaughlin and Link Neal have helped to map out the path to becoming full-time creators. They have built out teams and

TripleLift laid off a double-digit percentage of employees on Friday, AdExchanger has learned. A spokesperson for the company could neither confirm nor deny the exact number of people who were let go nor the roles that were affected, but AdExchanger was able to ascertain that the total is less than 20%. The company had more

Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.  Separate sources familiar with the developments, all of whom requested anonymity to maintain their relationships with the holding company, told Digiday that news of Samardzija’s exit

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived