Marketing

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a […]

Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn,

AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that. In late July, Sens. Josh Hawley (R-Mo.) and Richard

Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web in another way. The post Price And Promo; Reddit Ditches The Wayback Machine appeared first on AdExchanger.

MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital.  The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend. It’s a significant turn in S4’s

This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertising, social media and ad-supported streaming. 01 Introduction Among all channels considered in Digiday’s 2025 CMO Strategies series, social media had the highest usage rate for the third

Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is more aware of that than Reddit, which has been pushing to become a “go-to search engine” as CEO Steve Huffman put it on the company’s latest earnings call. Back in April, the social