Marketing

Which music concepts are hitting the right notes for video creators and marketers today?

ADWEEK is launching a new podcast Adspeak to bring to life the biggest stories that will help make sense of the advertising industry, how it works, and the people pulling the strings.

You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore. Regulators, and the plaintiffs’ bar for that matter, are more than comfortable poking around in the weeds. It’s actually quite easy for them – for anyone really – to verify whether a company is

The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews.  The post A Levy Here, A Fine There; The Perfect Google AI Search Response appeared first on AdExchanger.

Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in. The signs have been piling up over the last 18 months but the clearest signal yet came last week at the annual Google Cloud Next. In Las Vegas, the giant

Subscribe: Apple Podcasts • Spotify Being stuck in the middle isn’t just a metaphor — it’s daily life for the sandwich generation. These are the working parents juggling the care of kids while also supporting aging parents, and it’s a lot. Between the rising costs of childcare, senior care and just everyday life, the pressure

With a potential economic recession on the horizon, content creators are adjusting their monetization strategies to rely less on individual fans and more on advertisers. As President Donald Trump’s proposed tariffs — paused, as they are — threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances. Interestingly enough, the use of principal media — somewhat of a boogeyman to many agencies who decry its use —

Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at the $62 billion business in the U.S. And those cracks are trickling all the way down to the

Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing. On billboards and its own packaging, the