Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion […]
An Offer You Can’t Opt Out Of; Why Produce When You Can Partner Read More »
Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits stripping content for snippets that keep users firmly within their own platforms. In theory that should make generative search optimization (GSO) a top priority for publishers.
Despite the hype, publishers aren’t prioritizing GEO Read More »
Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More When The Trade Desk’s CEO Jeff Green waved off Amazon as a threat, he wasn’t entirely wrong. But he wasn’t entirely right, either. On last week’s earnings call, he told analysts the retail
The Trade Desk holds its own against Amazon’s growing, but still distant threat Read More »
Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to
Related Insights Member Exclusive Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns Subscribe To Read Read More Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad dollars entirely.
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses. The rise of the CEO-creator NFL+ESPN, Disney-Hulu, “Paramount, a Skydance Corporation” and more The rise of the CEO-creator Over the past decade, Jonathan Katz-Moses has built up
Future of TV Briefing: The investment landscape for creator-owned businesses Read More »
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category,
The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers.
Dove seeks underarm ambassador as part of US Open sponsorship Read More »
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
How to win back-to-school marketing as American Eagle’s big bet blows up Read More »
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Read More »
