Marketing

This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration. As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are […]

Temu and Shein, the two popular online platforms known for low-cost goods, will be raising prices starting April 25, as new US trade rules increase their operating costs. In messages sent to customers this week, both companies said the adjustments are necessary due to changes in global trade policies. They have encouraged shoppers to buy…

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”

Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new

Ahhh, “Diversity” Google has often had to defend its generative AI search product, called AI Overviews (AIOs), to investors, long-tail publishers, large pubs, advertisers and regulators. Two of Google’s most common refrains are that AIOs are simply superior answers (as in, fewer people click a link and immediately bail back to the Search page) and

This week’s Media Briefing looks at how publishers including Financial Times, Immediate Media and Reuters adopting AI tools to augment their journalism. AI-assisted newsrooms Gannett’s DE&I pullback, AP’s White House ban and more — Jessica Davies, senior media editor, Digiday This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to

In Digiday+ Research’s end-of-year survey in 2024, we learned that marketers expect to grow their investments in influencer marketing in 2025 compared with 2024. Of marketer respondents, 57% said their company would increase their budget for influencer marketing in 2025, the highest among the asked channels. Influencer marketing also had the lowest rate of marketers