Marketing

When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights. Amazon shouldn’t struggle to draw interest. Other players have sold out; NBC Universal has lined […]

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed. WTF is the Concurrent Streams API? OpenAi’s Sora rev-share plans, Sora’s disinformation problem, AI-generated actor blowback and more

The Independent is leaning on four growth pillars — its talent and IP-led verticals, U.S. expansion, e-commerce and internal AI products — to withstand the zero-click era and the knock-on effect that may have on display ad revenues. Each pillar plays a different role, from driving new revenue streams to testing how AI can be

This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New York.

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft into the mix. With the tech company winding down its ad buying platform, Amazon is inheriting the advertisers, and, just as importantly,

On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets