Marketing

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need. Now, that’s starting to change.  Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may […]

Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference? In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in

This story was first published by Digiday sibling WorkLife After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen. Since taking charge

Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June. The campaign was assembled just a week before its April 11

As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memes are flooding consumers‘ feeds across TikTok, X and YouTube as the U.S. and China battle

It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals –- but so far, leadership says, the rollout has “gone well.” The post Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval appeared first on AdExchanger.

Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. It’s an eyepopper. On Thursday morning, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets. According to Judge Brinkema, Google violated Section 2 of the Sherman Act by

This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S.