Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]
When The Trade Desk Dips, Ad Tech Drops Read More »
Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.
Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston Read More »
Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’ The release follows research from Alibaba International showing that 40% of small…
Alibaba launches AI agent to speed up online sourcing for merchants Read More »
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days. The post LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences appeared first on AdExchanger.
LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: AI Slop appeared first on AdExchanger.
Up Against The Wal(mart) The Trade Desk has had a rough couple of weeks. Shares are down by some 40% since its earnings last Thursday, and investors are worried about the prospects of Amazon Advertising swooping in to take its business. And the hits just keep on coming. The Information reports that The Trade Desk’s
The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers Read More »
AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public. On one side: OpenAI replaced older
Forget about the tech, OpenAI and Perplexity are brands too Read More »
This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year.
Warby Parker joins brands that have killed home try-on in favor of virtual tests Read More »
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it’s no different. Google has sought to quell publisher fears over the impact of
Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows Read More »
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach
