Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.
How brand expectations for creator AORs are evolving as investment grows Read More »
Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation startup CleanTap claims to have proof that CTV and programmatic ad tech platforms served ads to spoofed devices pretending to be connected TV sets. CleanTap jury-rigged a Raspberry
CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices Read More »
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms. The post Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents appeared first on AdExchanger.
Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents Read More »
With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.
Inside Domino’s first refresh in a decade — including its ‘cravemark’ Read More »
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” Guldimann says on this week’s episode
Why Media Quality Should Be The Center Of Attention Read More »
I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught. But “zero-click”
Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey Read More »
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser. The post Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop appeared first on AdExchanger.
Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop Read More »
Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab’s LLM working group in NYC last Thursday. The clearest action point: the initiative has shifted to weekly meetings as it races to find standards on how AI uses and pays for content. More than 70 companies
From walls to frameworks: Publishers and tech giants push weekly talks on AI content use Read More »
Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn’t the intent when CEO Sam Altman rolled out a slate of updates at the company’s first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the
Vibe marketing was a joke – until OpenAI got involved Read More »
At this year’s Advertising Week, the ascendance of content creators within both the ad industry and wider culture is on full display. Creators are everywhere at Advertising Week 2025 — from a range of creator-led sessions culminating with an onstage live taping of “Hot Ones,” to an Adobe-sponsored $25,000 creator pitch contest, to a session that
Advertising Week Briefing: Creators emerge as the industry’s new power brokers Read More »
