Marketing

Some creators are wary of YouTube’s AI slop cleanup, but marketers see it as a win for the platform. On July 15, YouTube updated its creator policies for the YouTube Partner Program, renaming the platform’s pre-existing repetitious content guideline to more broadly cover “inauthentic content” such as repetitive uploads of slideshows with similar narrations or […]

In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus. “Production is a big topic right now,” he told analysts on Thursday’s earnings call, signaling a shift

As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry.  In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” and “Model Content Protocol.” Here’s a

Like the now No. 1 hit song from Netflix’s animated musical film “Kpop Demon Hunters,” everything seems golden for the streaming platform. Its member base is growing despite Netflix increasing its subscription pricing and ad revenue is also on the rise. Netflix, which reported its Q2 earnings on Thursday, generated more than $11 billion in

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its 24-hour roots and this year went for a four-day online shopping bonanza for the first time. Having covered Amazon’s Prime Day since some of its earliest incarnations, before it was even a mere two-day festival of

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask. The post Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies appeared first on AdExchanger.