Marketing

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad experience. But in 2024, multiple SSPs rolled out refreshed video “products,” joining others, including Google, who already supported the format.

What’s Next? Nextdoor is an interesting case study for the social media age.  It has a fairly large logged-in user base and lots of access to hyper-local data on business services, consumer demographics and foot traffic. But its advertising revenue is sluggish, stubbornly stuck in the low hundreds of millions of dollars per year. (Although

At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return on investment. For an industry that’s obsessed with ROI, few businesses have developed straightforward frameworks for measuring and understanding the impact their AI investments are

The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to kick off its plan to create a technical framework that helps publishers gain better control of, and be paid for, LLM crawling.  So far, it has roughly a dozen publishers on board for the task force, who

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement. A measurement mess The modern creator career path Apple’s F1 bid, YouTube’s AI slop sweep and more A measurement mess Likely one of the

Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus. Like its peers, Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion

YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform. The platform’s execs have been underlining YouTube’s new position at the top of the TV pyramid in conversations with media buyers, while emphasizing ad products like Peak Points and YouTube Select, as