Marketing

It’s been a decade since Spotify introduced podcasts to its app. Now, Spotify hosts millions of podcasts and, according to Edison Research, 26% of US podcast listeners use Spotify as their preferred service. And last month, Spotify began making podcast inventory available programmatically through its ad exchange and its self-serve Ads Manager. Advertisers had been

In ad tech, group thinking is the silent killer.  It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut.  Even The Trade Desk (TTD), arguably the

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again. The post Less Perplexing Offers; Product Displacement Deals appeared first on AdExchanger.

As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about what exactly generative AI search tools are saying about their brands and whether that can be measured and ultimately, influenced. French holding company Havas is the latest to start offering some answers to

The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon Valley’s push to give marketers a one-stop-shop with AI, marketers say AI has not given them solutions for brand building. The industry might still be a ways off from fulfilling Mark Zuckerberg’s vision

This story was first published by Digiday sibling ModernRetail After seeing “tremendous success with brick-and-mortar” retail in Canada, the intimates brand Knix is honing in on the U.S. market, its founder Joanna Griffiths told Modern Retail. On Friday, Knix, which is known for its leakproof underwear, will open its first permanent store in the States,

2025 is shaping up to be the year of the VTuber — and as audience interest in this nascent category of creator grows, advertisers are starting to buy in. Although VTubers — livestreamers or video creators who use virtual avatars, rather than their real-life identities, as their public personas — initially became popular in Japan in

From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than anyone thought it would. And this is only the beginning. After all, Goldman Sachs valued the creator economy at around

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.