Marketing

This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media. 01 Introduction Retail media advertising has been the subject of a fair […]

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying. The outlook for outcomes Nielsen updates The Gauge’s streaming rankings (again) Creators vs. deepfakes, MLB’s and F1’s rights talks

They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting its third year — certainly hopes so and has invested millions into its scaled but careful expansion. Hyve Group, an event and conference specialist that owns ShopTalk, Fintech Meetup and dozens of other events globally

In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how Publicis Groupe CEO Arthur Sadoun described the mood among advertisers as tariffs cast a long shadow over the global economy and subsequently ad spending. As President Trump administration’s tariffs keep the world guessing, marketers are

Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco.  The post Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year appeared first on AdExchanger.

Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding to grow their customer base, foster loyalty and reduce marketing costs. Yet now, retailers are becoming publishers, brands are evolving into data providers and companies like Disney are seemingly everything all at

Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: “Fast-forward another 12 months, and I don’t think SSPs will be around. I’m calling for the death of the SSP.” Clearly, supply-side platforms