Seasons are no longer finite. Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday” […]
This story was published on Digiday’s sister site, Modern Retail. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a
Amazon sellers plan inventory for a long holiday season Read More »
The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.
WPP downgrades full-year outlook as it works to modernize offering Read More »
Ads featuring customer testimonials for Weight Watchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
Weight Watchers debuts new creative as it navigates weight-loss drug boom Read More »
Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.
Popeyes appoints PepsiCo marketer as new CMO Read More »
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in Read More »
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself apart as a brand keenly aware of its value proposition. While its actual product may be streaming, its core product is entertainment. What happens off the screen is…
Netflix House Is Built on Brand Innovation and Cultural Cachet Read More »
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their
Ad Tech Companies Should Heed The FTC’s Warning About Hashing Read More »
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s
Why This Speaker Brand Is More Into Video For Marketing Than Audio Read More »
The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy
The End Of GARM Is A Reset, Not A Setback Read More »
