Marketing

Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses.  Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022.  […]

Political advertising spend has kicked into a higher gear in recent weeks in the U.S. CTV is becoming an increasingly popular method of reaching swing voters, especially in the local and statewide elections that collectively account for the lion’s share of U.S. political ad spend, publishers, ad tech vendors and media buyers told Digiday. Experts

Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality.

Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and

The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015. 

Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default – if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.