Last month’s Google core update was no cake walk for some publishers. Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search traffic — the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings/visibility. Every core update can change how publishers’ […]
With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertisers launching or expanding affiliate creator programs. In the two years since Walmart launched its creator affiliate program in October 2023, the program has grown “exponentially,” according
Advertisers expand affiliate efforts as creator marketing matures Read More »
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sign of how quickly Google is redrawing the map of online discovery — and with it, the economics of who gets traffic and
Google’s AI Overviews reach over 2 billion monthly users Read More »
The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was
Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie Read More »
From one perspective, publishers are up a creek. Generative AI search is reducing the discoverability of their content, traffic is declining and no one – including Cloudflare – has figured out the best way to compensate publishers for their resulting loss in revenue. But that doesn’t mean sites are screwed. And kudos to Cloudflare for actually doing
When AI Meets Media Quality Read More »
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration Read More »
Most social platform spending comes from small businesses. And TV tech companies have been busy trying to make it easier for small businesses to apply the same tools – like data matching – they use on social media. The post How Local TV Advertisers End Up Using Blockchain-Based Data Onboarding appeared first on AdExchanger.
How Local TV Advertisers End Up Using Blockchain-Based Data Onboarding Read More »
CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet Read More »
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs.
Your CAPI Cheat Sheet: Understanding Conversion APIs Read More »
YouTube Usurps The June edition of Nielsen’s Media Distributor, Gauge, which ranks streaming and linear TV attention, has Netflix in the top three channels for the first time. The monthly report only tracks views in the US on a TV set. Despite its reputation as a top or essentially default streaming service in the US,
No Catching Up To You; CTV’s Awkward Years Read More »
