Marketing

Ceci N’est Pas Un Récession It seems like the last quarter treated agency holdcos pretty well – the French ones, anyway.  Take Publicis Groupe, which exceeded analyst forecasts yet again with an organic YoY growth rate of 5.7% for the quarter. As reported on Tuesday, the agency also raised its annual guidance a second time, […]

The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking at the Prebid Summit yesterday (Oct. 14), Jeff Green boiled it down to one thing: the auction. It’s the common ground where buyers and sellers meet — and the key to keeping the

This story originally published on sister site, Modern Retail. Retail media is changing the advertising game across all sectors — and that’s why many brands are planning to put more money behind such networks in the coming quarters. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading

With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding. He said eight in 10 ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven work. That

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators. Sora’s Sponsored Stories Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more Sora’s Sponsored Stories The

AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit.  This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media

What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The Trade Desk’s GM of product. Since 2022, when TTD launched OpenPath, its direct-to-publisher supply connection, there’s been an industry narrative that the largest independent demand-side platform has it out for SSPs and is plotting a

Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media

Alex Herguth, vp of publisher development, PubMatic A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information, personalize results