Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.
NFL, Adobe team up for AI-powered league and fan-generated content Read More »
The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.
Powerade celebrates next generation of soccer stars in global campaign Read More »
Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers.
Peloton CMO departs as fitness brand shakes up marketing group Read More »
The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
Jim Beam ages its marketing strategy for the budget-minded consumer Read More »
Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms. More concerning, agencies are largely nonplussed about how
Advertising’s Chronic illness – And The AI Cure Read More »
Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains based on factors like poor data hygiene or overlapping, constantly refreshing ad
Publishers Now Have A Window Into How Buyers Score Their Data Practices Read More »
In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like…
What AI says about you when you’re not in the room Read More »
“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for
Google’s “Other” Problem: The Hidden Costs Of Ad Opacity Read More »
From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied
The Ad Tech Verdict On Google And Third-Party Cookies Read More »
Criteo’s Videos Criteo is pitching retail media networks on video ads, in addition to the more typical sponsored listings, Adweek reports. It’s a logical step. Videos are worth more, after all. And there’s video-esque retail media inventory already, including shoppable social ads or digital out-of-home placements in and around stores, such as gas pumps. Criteo’s
We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary Read More »
