Marketing

The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course. For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an […]

The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could be described as the most turbulent month in the 26-year history of its owner, Google.  The last three weeks have seen a trifecta of developments that Google is at pains to point out

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The subject can’t be avoided — following years of delays and panicked preparations, Google is keeping third-party cookies in its Chrome browser after all. For publishers, it’s a real case of mixed emotions: frustration about time and money spent

For years, privacy was treated as advertising’s great reckoning. The introduction of the General Data Protection Regulation in 2018, Apple’s crackdown on mobile identifiers and the slow death march of third-party cookies in the largest browser — it all painted a picture of a future where platforms would be reined in, marketers would be forced

Livestreaming is having a moment in 2025 — and it’s bringing some growing pains. Creator platforms’ push into livestreaming is exposing a deep cultural divide between Twitch’s dedicated streaming community and creators going live on newer platforms. The format is breaking out of its niche roots, with platforms from Substack to Patreon launching new tools

Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists has matured into a new generation of tools powered by AI. These systems now integrate natural language processing, computer vision, machine learning and large language models to understand content at a far deeper

Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. Peacock,

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.