Marketing

In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics. Marketing messages are taking longer to craft as they wait for approval from corporate comms […]

This article was first published by Digiday sibling Modern Retail. JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice. Lindsay Read, JanSport’s head of marketing, said this year’s “Always With You” campaign continues the

The story was first published by Digiday sibling Glossy. On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about

The Trade Desk has been public about wanting all users to migrate to the new Kokai user interface for its DSP by the end of this year. It’s what CEO Jeff Green told investors in February. But yeah, that’s not gonna happen. Kokai adoption has been slower than the company expected, which means that its

Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn’t new, the digital nature of watching an ad

Let’s be honest: the world didn’t need another SSP. The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges, including

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.