Marketing

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure

Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,”…

When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech talking point. One of the company’s co-founders, Brian O’Kelley, is often called the “godfather of ad tech,” so his ideas tend to set the industry’s agenda. The original thesis centered on the notion that measuring

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as part of their omnichannel digital campaigns. But the ad industry’s agentic AI revolution is giving OOH the perfect chance to reinvent itself, according to

Ceci N’est Pas Un Récession It seems like the last quarter treated agency holdcos pretty well – the French ones, anyway.  Take Publicis Groupe, which exceeded analyst forecasts yet again with an organic YoY growth rate of 5.7% for the quarter. As reported on Tuesday, the agency also raised its annual guidance a second time,

The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking at the Prebid Summit yesterday (Oct. 14), Jeff Green boiled it down to one thing: the auction. It’s the common ground where buyers and sellers meet — and the key to keeping the