Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to […]
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds Read More »
The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.
This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement. From integrating shoppable content to tailoring experiences for niche communities, marketers are
You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will
Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome Read More »
Related Insights Life Beyond the Cookie Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever Read More In a shocking development, Google won’t roll out a new standalone prompt for third-party cookies in Chrome, meaning ad tech companies can still use the targeting technology in the world’s most popular web browser. It’s
Google Chrome will now continue to use third-party cookies Read More »
In a rapidly evolving multiplatform viewing environment, audiences are changing how they find and engage with content. Many viewers increasingly gravitate toward streaming platforms or short-form content, expecting enhanced personalization beyond what traditional linear offerings provide. In response, major players, A+E among them, have leaned into innovation while evolving their business models to stay competitive
Q&A: How A+E is diversifying its offerings to grow engagement and revenue Read More »
The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.
Hotels.com returns to mascot-focused marketing with Bellboy character Read More »
Do you fancy watching Google argue against a forced breakup of its business in open court? Or maybe you’re more in the mood to see Meta defend itself against allegations that it operates an illegal social media monopoly. Either way, you’re in luck, because you can do both in the very same courthouse. On Monday,
It’s An Antitrust Double Feature: Google And Meta Are Both Battling Against Breakups Read More »
The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
Welch’s lets parents use AI to write sweeter messages on fruit snacks Read More »
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
Most consumers will pay 25% more for their favorite brands, survey finds Read More »
