The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential. That includes Complex — the entertainment and pop culture title […]
Inside the C-Suite: Complex’s new app is the future of its business, CEO says Read More »
The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.
Circana acquires Nielsen MMM to grow measurement capabilities Read More »
The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way they “wanna.”
CarMax ditches longtime tagline, repositions brand around omnichannel Read More »
The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad serving capabilities.
Macy’s partners with Amazon for retail ads ahead of holiday season Read More »
The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand building.
White Castle sponsors NIL-focused podcast to engage football fans Read More »
Marketing and sales teams have been among the first to put AI to work. From accelerating content creation to optimising routine tasks, AI tools—and now AI agents—are becoming part of daily routines. But adoption is moving faster than training, leaving many professionals without the skills to use these tools effectively. A new study by General…
Marketing and sales lead in AI use—but training lags behind Read More »
A simple switch in lead handling could boost close rates without more budget.
Why B2B marketers should own 90% of the pipeline (don’t kill the messenger) Read More »
Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are gaining more traction. DuckDuckGo, for example, is now the fifth most popular search engine worldwide as of July, according to Statcounter.
Meet The Crypto-Powered Search Engine That Doesn’t Care Who You Are Read More »
It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of
Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers Read More »
Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles? Now it is 5,000 miles. Remember when milk used to go sour in the fridge in a few days? Now it will make it through the weekend. However, as the realm of privacy law advances,
