Marketing

Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape. […]

After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and resignation among media execs. They’ve seen this before: overtures of partnership that quietly lead to more platform control. The timing isn’t surprising. Amazon’s deal with The New York Times in

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment. 

FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fanbase and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are no

YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific…

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines. The post How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: No Scale For You! appeared first on AdExchanger.

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan. The post How Reddit Gets Credit; The Substackers Going It Alone appeared first on AdExchanger.