The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate Read More »
Wanna hear something a little strange? I attended two privacy-focused conferences in Washington, DC last week, and almost no one was talking about Google’s third-party cookie announcement. To be fair, the news – that Google is scrapping plans to release a choice mechanism for third-party cookies in Chrome – didn’t break until midday on Tuesday, which
Everyone in programmatic knows that the best way to drive outcomes is to use some kind of identifier … right? But a CTV campaign Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals challenges that perception. Shutterfly’s goal was to uncover new pools of potential customers to
How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers Read More »
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing. The post Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads appeared first on AdExchanger.
Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads Read More »
Just when publishers thought Facebook was done, it’s pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program. Of the 10 publishers Digiday spoke to for this article, several are on track to
Is Facebook quietly becoming a new revenue stream for publishers again? Read More »
It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of the Trump administration. It’s a lot for marketers to manage. Even though they expect chaos, they
Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new research it is unveiling today that shows millennial parents of Gen Alpha children are consuming content and advertising in completely different ways. Independent
The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times like this: rank the fallout. Who’s strutting away from this mess like it was all part of the plan, and
The winners and losers of Google’s third-party cookie reversal Read More »
With TikTok’s future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube. Although President Donald Trump extended the deadline for the government-mandated U.S. TikTok ban on April 5, marketers of all kinds — including music promoters — remain uncertain about
President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small businesses, however, are keeping their foot on the gas, increasingly turning to retail media networks in a bid to boost brand awareness in a saturated
As talk of recession looms, smaller brands bet on the value of retail media — here’s why Read More »
