In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads, and 50 audio ads tailored to specific markets.
Geico stretches marketing reach with 8 campaigns across 7 offerings Read More »
“In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream, or to some at least, revered status. That is an
Why You Should Know (And Use) The Marketing Efficiency Ratio Metric Read More »
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups. The post If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads appeared first on AdExchanger.
If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads Read More »
Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally. The fashion retailer’s success with TikTok dates to November 2023 in a big way when its most viral product, the Casey Jean in Astrid wash, sold 11,000 pairs in 48 hours before Black Friday. The
Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. More tellingly, the subsequent line of questioning from equities analysts hints at what Wall Street really cares about, and, going by last week’s showing, ad tech
Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future Read More »
Subscribe: Apple Podcasts • Spotify The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in
The creator economy heat check: What’s hot (and not) for the rest of 2025 Read More »
Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search. It’s vague, yes — but it’s not just smoke either. Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details
Inside the search rumor swirling around Meta Read More »
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach and Colby Brock held seven in-person events. So far this year, the duo has already organized five IRL events and experiences — including meet-and-greets and an escape room in Los
Creators are standing up IRL events to soak up more of brands’ marketing dollars Read More »
Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing more fragmented.
Publicis elevates sports marketing services with Bespoke acquisition Read More »
More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.
IPG bets on agentic AI to streamline e-commerce optimization Read More »
