Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big […]
This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. 01 Introduction Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate
Marketers want to know how to build a modern brand. That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech Read More »
Everything that fell under corporate social responsibility was every company’s darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms. Why? For one, too many made unrealistic promises–but it’s also…
We’re Entering a New Era of Sustainability Marketing Read More »
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight Read More »
As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform. Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through
Why Warner Bros. and Fandango are selling movie tickets inside Roblox Read More »
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
Roku adopts Trade Desk’s UID2 to enhance audience targeting Read More »
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
CMOs are betting on creativity despite mounting pressure: report Read More »
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
How Liquid Death cuts through marketing noise without big media buys Read More »
