Marketing

Redefining Reselling As far as TTD’s new Kokai DSP interface is concerned, all supply-side platforms are resellers, Digiday reports. Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization – which means more demand is flowing through OpenPath, TTD’s direct connection to publishers. Oh, and TTD […]

This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. But it

Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published last week, which estimated that 95% of organizations that tried to implement generative AI into their workflows found zero return on their investment, sent AI-related stocks tumbling. Small businesses, including agencies of every

For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually involved somehow. Now that generative AI is in its hype mode, the next stage of the AI journey is anyone’s guess. To understand

Substack’s bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators who moved their operations over to Substack from other platforms such as Patreon and Beehiiv in the past year told Digiday that their following — and revenue — had grown since

CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

“Back to school” is often a dreaded phrase for students. It signifies the end of summer and a return to long days of classes and hours spent studying and writing essays. But it’s also crunch time for schools trying to woo students who are still on the fence about registering. The need for a strong

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events like the 2026 FIFA World Cup and the 2026 Winter Olympics to nonstop NFL action, college football and basketball, NBA/WNBA, MLB, NHL,