Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
Chipotle brings trading card mania to Roblox with new experience Read More »
Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.
Digital video ad spend to grow 14% in 2025: IAB Read More »
The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible Conference, a show that has rapidly established itself as an influential industry event. The grand marble pillars leading to the massive Ai Weiwei-designed chandeliers are tented by Viant and TCS Interactive signage.
The Possible Show: Can It Possibly Be A Tentpole Already? Read More »
“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.
Sephora stakes its claim in skin care with multichannel campaign Read More »
“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.
Sephora stakes its claim in skin care with multichannel campaign Read More »
FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. The post FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers appeared first on AdExchanger.
FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers Read More »
The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization
The Outcomes Era Is Dead. Long Live The Quality Era Read More »
Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But
AI Is Everywhere, But Where Is It Really Adding Value? Read More »
The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back. The post Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On appeared first on AdExchanger.
Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On Read More »
Jacki Kelley does not want to attract attention. In fact, the evp and chief client and business officer of Interpublic Group does not want to be written about during this sensitive time in the holding company’s absorption into Omnicom. Despite several colleagues and competitors that spoke to Digiday crediting her as one of the most
