Marketing

The Possible Show: Can It Possibly Be A Tentpole Already?

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible Conference, a show that has rapidly established itself as an influential industry event. The grand marble pillars leading to the massive Ai Weiwei-designed chandeliers are tented by Viant and TCS Interactive signage.

The Possible Show: Can It Possibly Be A Tentpole Already? Read More »

The Outcomes Era Is Dead. Long Live The Quality Era

The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization

The Outcomes Era Is Dead. Long Live The Quality Era Read More »

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

Jacki Kelley does not want to attract attention. In fact, the evp and chief client and business officer of Interpublic Group does not want to be written about during this sensitive time in the holding company’s absorption into Omnicom. Despite several colleagues and competitors that spoke to Digiday crediting her as one of the most

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger Read More »