Marketing

Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow links with key industry partners stand in the way of further investment. The streamer’s second-quarter results, released July 17, showed a 16 percent increase in revenue. Including both subscriber and […]

Podcasts are giving film and TV stars a path to something rare in Hollywood: IP ownership.  On July 21, actor Gina Torres released her first-ever podcast, a fictional audio mystery narrative titled “A Murder in Montecito,” developed in partnership with the production company Sonoro. Torres is the latest Hollywood actor to throw her hat into the

Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime. The post At The Tail End Of Upfronts, Nielsen Finds Itself Back

DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, on this week’s episode of AdExchanger

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital

Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. And with AI reshaping the landscape (referrals from ChatGPT to news publishers saw a 25x increase from the first half