Marketing

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

This story was originally published by sister site, Modern Retail. Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and […]

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The state of local streaming TV

This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the strategies employed, the challenges encountered — plans to overcome them — and what’s in store for the future. Reaching the right audience at the right time is an ever-pressing need for brands and

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Best altcoins to disrupt the cryptocurrency landscape in altseason

There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and look into the best altcoins that could disrupt the cryptocurrency landscape. Among the most talked-about altcoins are JetBolt, Flare Network, XDC Network, and FORM. JetBolt, in…

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Why News Corp Is Both Suing – And Collaborating With – AI Companies

Publishers are walking a tightrope. They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies. It’s a tricky balance, one that News Corp is striking. Last year, News Corp sued Perplexity for allegedly scraping news articles from its sites

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