Marketing

As AI lawsuits mount, publishers still struggle to block the bots

Another publisher is taking OpenAI to court. Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free. Despite growing legal pressure, the web has already been mined. […]

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The Rundown: The potential browser buyers if Google’s forced to sell Chrome

The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome. Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves.

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Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit. The upfront’s middle-class crunch NFL’s streaming situation, YouTube’s AI Overviews and more The upfront’s middle-class crunch There are plenty of ad market

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Creators pivot as brands’ spending goes into ‘freeze mode’

Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump administration. “Everybody’s in a freeze mode,” Cartwright said. “[They don’t know what]

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Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists

The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community. With a sharp focus on measurable outcomes, the campaigns demonstrate clear impact through tangible results, proving that innovation and strategy

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Economic uncertainty bubbles up in conversations on first day of Possible

The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At least that’s the message being delivered by executives who swung by the Digiday Studio at the Possible conference on Day 1, which got underway in Miami on Monday. Some speakers, including Zeta Global

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