‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
This story was originally published by sister site, Modern Retail. Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and […]




