Marketing

As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of…

According to a report by TechRadar, Retail Media Networks (RMNs) have become one of the fastest-growing channels in digital advertising. RMNs are ad platforms owned by retailers, and they play a role in how brands connect with shoppers during their buying journeys. RMNs offer an alternative to traditional media. While TV and mainstream digital platforms…

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off

Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2% bump from the same time last year. At the same time, Criteo’s net income in Q2 – as in, real profit – dropped from $28 million to $23 million. The company’s share price,

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great in a deck, but they rarely correlate to true success where it matters: revenue, growth and long-term business performance. These surface-level metrics give a

The Ugly Ad Tax Pretty privilege is real, even for ads.  Per Adweek, a recent update in X’s ad quality policy now advises marketers to avoid hashtags, punctuation and grammar mistakes, excessive emojis and “gimmicky” visuals. More importantly, X will reportedly begin assigning an “aesthetic score” to ads based on how well they align with

The article was first published by Digiday sibling Modern Retail. Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A longtime digital ad executive, Dallaire had historically been most comfortable at tech companies. That changed, he said, when he spent time with Walmart’s U.S. president

This week’s Media Briefing digs into why The New York Times is hiring the former head of Google’s search and AI partnerships team to manage its relationships with platforms and big tech companies – and why the hire is coming at a pivotal time as AI reshapes the media ecosystem. Adam Greenberg joins NYT as