Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit netted $465 million in ad revenue in Q2, an 84% year over year increase. Advertising accounted for the vast majority of Reddit’s $500 million […]
Ad Automation Powers Reddit’s Most Profitable Quarter Yet Read More »
Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening. The post For Roku, Upfronts Have Become A ‘Full Year-Long Marketplace’ appeared first on AdExchanger.
For Roku, Upfronts Have Become A ‘Full Year-Long Marketplace’ Read More »
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable
Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV Read More »
As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion.
Chipotle turns up the heat on summer marketing with Snapchat Read More »
CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains.
Shake Shack to spend more on ads to sustain sales growth Read More »
Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share
Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist Read More »
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics
Pause for effect: How pause ads reach viewers at can’t-miss moments Read More »
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles. Aside from People, the publisher is drawing a line around 19 of its 40 titles — Allrecipes, Health, InStyle, Martha Stewart and Verywell Mind among them.
Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy Read More »
With AI already boosting Meta’s advertising revenue, the company says a version of the tech that surpasses human intelligence is now in sight.
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision Read More »
Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, Disney+ and Hulu.
Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’ Read More »
