Marketing

AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday.  In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.  […]

In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them this year. Marketers’ collective wisdom, gleaned from past recessions, pandemics and near misses, will tell them that advertisers that stick with their message — and continue

Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the

Roku is feeling confident enough to enter acquisition mode, despite the looming tariff threat. Roku announced Thursday it acquired subscription streaming service Frndly TV for $185M. The deal is expected to close in Q2. Roku tied the Frndly TV deal announcement to its Q1 earnings report. The company reported $1.02 billion in total Q1 revenue,

Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter and strong guidance for Q2. The company, which went public in February 2024 and reported for the first time last March, generated

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. The post Nielsen Announces New Report Breaking Out Ad-Supported TV Insights appeared first on AdExchanger.

The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins. The post The Tariffs And The TV Upfronts appeared first on AdExchanger.