Marketing

Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been prohibited in a landmark ruling in its year-long antitrust saga; developments that will unquestionably reshape the digital marketing industry.  Justice Amit Mehta issued the orders today (Sept. […]

Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better appeal to young consumers.

On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad

Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often

Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping GAM grow more self-sufficient, The Information reports. Staffers have been attempting to entice ad agencies with a new tool

Fortnite’s creators and creator studios are increasingly at odds over how to properly advertise on the platform. Metaverse marketing is heating up in 2025, and brands’ activity in Fortnite is no exception. Advertisers’ spending on the platform has grown significantly in the past year: Between 2023 and 2024, the number of brand activations inside Fortnite

Subscribe: Apple Podcasts • Spotify There’s no such thing as a summer slowdown. While members of the media and marketing industries may have tried to take a break from the daily grind, the news cycle never let up. From Paramount’s Skydance Media sale and Omnicom-IPG’s merger milestone to a new CEO at WPP and fresh