Marketing

Reddit thinks it has what it takes to become more than a social platform – it wants to be a place people go to search for answers. The company says its forums offer something that’s hard to find elsewhere: real conversations from real people. As reported by Business Insider, Reddit said in its second-quarter report… […]

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms. The post Not So Long, Solimar appeared first on AdExchanger.

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube. The post Why FAST Channels Are So Interested In Courting YouTube Creators appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Agentic Programmatic appeared first on AdExchanger.

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls. The post Dotdash, By The People, For The People; Mopping Up Social appeared first on AdExchanger.

YouTube Shorts is starting to become a bigger contender for ad dollars.  As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11

This article was first published by Digiday sibling ModernRetail This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs with their wallets, with President Trump’s deadline for trade deals set for Aug. 1. Shoppers are spreading out their back-to-school shopping over the course of

This story was first published by Digiday sibling WorkLife When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one. So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling

Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this