Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing world: The more attuned you are to one, the less attuned you can be to the other. Comscore wants to turn that notion on its head with the launch on Wednesday of its new Data […]
Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences Read More »
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.
How legacy CPG brands can crack the social-first marketing code Read More »
New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.
Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant Read More »
Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. It’s no secret that brands are hot for creators in 2025. Overall marketing spend on the channel is projected to grow by over 12 percent this year, with advertisers such as Unilever committing to spend half
More money is flowing into creator marketing — just not directly to creators Read More »
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In Read More »
In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI Read More »
Breaking news: Google doesn’t need to break itself up to resolve its search monopoly, CNN reports. Judge Amit Mehta ruled on Tuesday that Google must share search results and some other data with “qualified competitors,” meaning other rival search companies. But Judge Mehta did not rule that Google must sell off its Chrome browser, which
Breaking Up Google is Hard To Do; Eyes On Epsilon Read More »
With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas as the nights get darker and days get colder, there’s nothing better than taking a cozy moment in front of
Platform and agency execs recommended must-watch films, series heading into fall Read More »
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. The summer TV turned back the clock NFL flags Nielsen measurement issues, Amazon adds Peacock, Netflix’s ‘algorithm movies’ and more The summer TV turned back the clock Growing up, summer was
This story was first published by Digiday sibling Glossy. The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes,
