Marketing

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.  None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars. But now, with the company […]

Media agency network GroupM was once the market’s apex predator — and the engine room of industry giant WPP. The London-headquartered holding company still looks to its media business to power a long-term return to commercial growth following years of drift. But in the words of WPP boss Mark Read, the media network is going

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Back To The Future appeared first on AdExchanger.

AI is a game changer – this is in no doubt. With AI-powered tools implemented in various industries to aid copy-writing, data analysis, and SEO, not utilising the technology can be perceived as an outdated approach, one that may signal a lack of innovation in an agency or by an individual marketer. Although AI-based platforms…

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

Search back and remember. I know it feels like a million years, but it’s actually just been a couple weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Justice Brinkema could be a new figure of

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it previously only supported ads in publisher posts, Ad Age reports. BrandLink is LinkedIn’s first ad

The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After working 11 years as a creator and amassing 68.2K subscribers on YouTube, mom of twins, creator-turned talent manager Joanna Fowler joined Shine Talent Group