Marketing

Brian Andersen will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. The rise of AI is influencing every corner of technology and marketing, and M&A is no exception. Brian Andersen, managing director of investment advisory Atlas Technology Group,

Instead of artificial intelligence, the brand of ready-to-eat meals taps abuelas to dish out advice on topics ranging from cooking to relationships.

Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Fubo’s ad revenue dropped during Q1 and Bing might not be as big a punchline as we all thought. The post Confusing Is As Confusing Does; Fubo Faces a Losing Game appeared first on AdExchanger.

AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies. Despite all

Creators are flocking to LinkedIn — and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its

More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for their connected TV (CTV) campaigns. It’s another sign that competition between the big DSP providers — a triumvirate including The Trade Desk, Amazon and Google — continues to heat up. And it comes despite Google’s recent challenges in court to its

With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to the U.S. declined 14% year over year, according to the U.S. Travel Association, which also found, if the decline is maintained

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.  None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars. But now, with the company