Marketing

Being a creator is cheap — until it isn’t. The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up […]

This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI experiments, which are hurting publishers’ referral traffic. Some

Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the  embattled DSP provider’s worries — and had media buyers calculating the pros and cons for their clients. The retailer has built one of the largest retail media operations in the world in recent years and its high-margin (compared with

This story was first published by Digiday sibling Modern Retail. As the summer comes to a close, hot-button issues like tariffs, manufacturing and pricing are continuing to dominate conversations at fashion brands. After the chaos of the last few months, some companies are managing to find a way forward. Abercrombie & Fitch Co. recently reported record net sales

This story was originally published by sister site, Modern Retail. Back in the spring, “Made in USA” became one of Amazon’s hottest search terms. Anxiety around tariff-induced price hikes had shoppers punching in patriotic queries, giving online merchants hope that domestic manufacturing may give them a competitive edge. But the momentum proved fleeting. New data

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,”

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings release acknowledged a “decrease in average viewership

Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing world: The more attuned you are to one, the less attuned you can be to the other. Comscore wants to turn that notion on its head with the launch on Wednesday of its new Data