The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
Inside Peach & Lily’s unconventional influencer marketing strategy Read More »
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed. “United States. v. Google LLC turned out to be pretty mid,” said Justin Wohl, VP of strategy at publisher tech platform Aditude. To be fair, some were skeptical from the start
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers Read More »
CMO Scott Johnson explains how the sister chains built on a new brand platform with a partnership with rapper GloRilla as the QSR value wars persist.
Why Checkers and Rally’s are keeping the pedal to the metal on value Read More »
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are
Scale Without Sacrifice: Unlocking Commerce Media’s Next Chapter Read More »
Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans.
Modelo doubles down on college football marketing to reach sports fans Read More »
Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity.
Unlocking brand potential with next-generation domain names Read More »
The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech. Ryan Hudson, ZeroClick’s founder, was a co-founder of Honey, a browser extension
Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network Read More »
Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups. The post Chrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird appeared first on AdExchanger.
Chrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird Read More »
Being a creator is cheap — until it isn’t. The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up
Team hires, studio rental fees: The hidden costs of creators Read More »
This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI experiments, which are hurting publishers’ referral traffic. Some
Media Briefing: DOJ’s Google search trial remedies fall flat for publishers Read More »
