Marketing

Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly should be undone. The proposals were mapped out on Monday in written filings just days after they were outlined to Judge […]

Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently — 2020 and 2022 in particular — that provide a guide of sorts for how the 2025 upfront market may go. Donald Trump’s tariffs have

TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as a dependable partner — proof that, in advertising, consistency can

The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both and expanding access to applicants. It’s a push for more inclusivity, per the non-profit foundation, in response to industry demand. But as diversity, equity and inclusion policies have shifted

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and

AI-powered chatbots are scary smart, thanks to the large language models undergirding them. But they’re only as smart as the data they’re trained on. Two major factors can inhibit the AI chatbots being created by brands and publishers: the timeliness of the bots’ training data and the inclusion of proprietary information in that data set.

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP. The post Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads appeared first on

Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that Google isn’t deprecating third-party cookies in Chrome – or even releasing a new cookie consent mechanism for its browser. Google says it’s going ahead with the Privacy Sandbox, but the

The difference a quarter makes. After reporting its Q1 numbers in February, Criteo’s stock popped more than 20% thanks in large part to strong growth in its retail media segment. On Friday morning, despite a 3% uptick in Q1 revenue to $451 million, Criteo’s stock fell by roughly 15% on news of a pullback by