Marketing

In today’s dynamic digital landscape, marketers constantly seek innovative ways to connect with audiences, optimize campaigns, and drive measurable results. At Optimizely, we’re transforming the promise of Artificial Intelligence (AI) into reality, empowering marketing teams to achieve unprecedented efficiency, personalization, and impact. Optimizely AI is a foundational layer embedded across our Digital Experience Platform (DXP),… […]

1. Dynamic Templates: Customization Made Easy At Storyteq, we’ve developed a solution that leverages Creative Automation to simplify the creative production process, allowing marketing teams to scale content creation while maintaining brand consistency and meeting tight deadlines. In this blog, we’ll explore how our platform helps you overcome these challenges and revolutionize your content workflows.…

Every brand today faces the same invisible risk: losing control of its story to fake voices online. Across industries, bots, trolls, and AI-generated content are igniting digital wildfires: fast-moving false narratives that distort perception, mislead consumers, and damage brand trust before communications teams can react. Cyabra’s recent analyses show just how easily this happens. For…

AI is no longer optional—it’s everywhere. But for most marketing and business leaders, the question isn’t whether to use AI; it’s how. With new tools, large language models, and generative search experiences reshaping the digital landscape, it’s increasingly difficult to know where to start. Leaders are under pressure to adopt AI while keeping teams efficient,…

Right now, there’s a growing rift in performance marketing. On one side, brands are stuck in best practice, and on the other, those rewriting the rules win. I call this divide the Edge Gap, and it’s the focus of IMPRESSION’s session at DMWF, Performance Marketing without Permission. Every year, a small group of brands continue…

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Well, This Is Embarrassing… appeared first on AdExchanger.

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.” The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.

This story was originally published by sister site, Modern Retail. Regional department store Von Maur is on a mission to bring more brands to shoppers in the heartland.  The retailer, founded in 1872 in Davenport, Iowa, has been on a slow and steady growth trajectory at a time when other department stores like Macy’s and

Out-of-control new business reviews are placing a burden on media and creative agencies competing for work. According to media agency executives who spoke to Digiday anonymously, client requests for agencies to respond to pitch invitations within punishing deadlines are becoming the new normal. Expectation of quick turnarounds has become “a common theme,” said Charlie Carpenter,