Comic: Revenge Of The Data Nerds
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenge Of The Data Nerds appeared first on AdExchanger.
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Marketing
Cut Out The Tag; Of Paramount Value
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million. The post Cut Out The Tag; Of Paramount Value appeared first on AdExchanger.
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LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire” deal (a non-cash transaction where Q.Digital took
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Transparency is fueling a surge in creators’ sponsorship rates
Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past year — with marketers calling it a natural market correction amid advertisers’ rising demand for creator inventory. But four creators told Digiday that
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Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling
Related Insights Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling Read More Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as
With a new partnership, Vegamour is betting on LinkedIn as the next big social platform
This story was first published by Digiday sibling, Glossy. You may soon see more of Vegamour on your LinkedIn feed — but not because the hair-care brand is going on a hiring spree. Instead, Vegamour is hoping to use the networking and job-driving social media platform to reach consumers. On Thursday, Vegamour announced Innocos founder Iryna
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Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes
The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.
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Snap’s new app ad formats aim to lower CPAs, drive reach
Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app.
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The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case. The post The Remedies Edition appeared first on AdExchanger.
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American Eagle’s celebrity marketing drew outcry — and new customers
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
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