Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic expectations about precision. But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a […]
The Behavioral Economist’s POV On Marketing Measurement Read More »
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
Google adds retail media data to YouTube ads, beefing up pitch to brands Read More »
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
5 years of media evolution provide few answers to brands’ chaotic 2025 Read More »
The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy.
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The subscription-based baby food brand is tapping into ‘90’s nostalgia to appeal to new parents.
Little Spoon bridges the generation gap with Barney integration Read More »
Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct links to external payment platforms in their iOS apps, allowing users to make purchases outside of Apple’s system. The change comes after US…
Apple eases App Store rules after court ruling, Spotify first to act Read More »
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement. The post Getting Into The Measurement Game With Independent
Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg Read More »
Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge? The post The Vision For Vizio; Wait, Did You Say A TTD CTV SSP? appeared first on AdExchanger.
The Vision For Vizio; Wait, Did You Say A TTD CTV SSP? Read More »
If you were to sum up the first 100 days of Trump’s presidency — a milestone we just passed on April 30 — with one word you’d likely use “uncertain” to do so. And for marketers, well, uncertainty is toxic. There’s been an expectation of chaos this time around, but that expectation doesn’t make the
