Marketing

This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses. Publishers are hiring AI negotiators for survival Mediavine joins the growing — albeit […]

One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have finally begun enacting price increases due to tariff pressures on their supply chains. Kraft Heinz, General Motors, Ford and Johnson & Johnson

This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people

With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in business

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future. The post Disney Will Unify Hulu and Disney+ Into A Single App Next Year appeared first on AdExchanger.

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. Now, Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks.