Marketing

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually… biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within our

Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.  However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink.) Pick your animal-related idiom of choice, because no matter what, the point is the same: sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in

At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.  “It was the subject matter of everything discussed on stage over the course of the event’s two days,” said Travis Lusk, group director of AI Solutions of media management business Ebiquity, referencing the

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals. Brands are turning to creator-generated content (CGC) as a means to solve for