Marketing

Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is […]

Disney had a good quarter, with revenue on the rise and streaming on the brain. Overall revenue between January and March was up 7% year-over-year to $23.6 billion, while operating profit for Disney’s DTC division, which houses its streaming business, increased to $336 million from $289 million. “Streaming remains a key priority and a core

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday, roughly three months

There’s new leadership at the industry’s top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO. Throughout this month, Thomas-Copeland will work alongside Kaplowitz, who has been CEO of the 4A’s for the last eight years, to transition the leadership of the association before her departure at the end

A company involved in the development of AI tools for content creation, Lightricks, has announced the release of its latest video model, LTXV-13B. As the name suggests, the new model boasts 13 billion parameters to improve the quality of creators’ videos, even when running on consumer-grade hardware. This is the first version of LTXV to…

The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture

GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a