Marketing

This article was first published by Digiday sibling Modern Retail. Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs. Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI […]

The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.  The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial

When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how far the platform’s incentives have drifted from theirs.   The message came via a blog post from Liz Reid, Google’s head

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is. Digiday spoke with seven indie agency execs in the U.S. and

Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run through the company’s ads business. Especially since Zuckerberg has publicly marked 2026 as the year Meta automates the entire ad workflow. That means the same tools

Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword. With more than 66% of all open exchange advertising, representing $100 billion in annual spend, being transacted through

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit. The post Ad Tech Goes To Court, OpenX v. Google Edition appeared first on AdExchanger.