Marketing

The Facebook- and Instagram-owner breaks down five key insights for marketers, including how to apply them to advertising efforts. 

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts. The post The CTV DSP appeared first on AdExchanger.

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI companies ‘spray and pray‘ approach to AI, which attempts to integrate the technology into every aspect of our lives, Meta seems to…

I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the

More Like NoFronts?  With one more day left to go in this year’s IAB NewFronts – and with the TV upfronts season set to start next week – the mood remains steadfastly optimistic.  This despite the fact that 54% of marketers plan to reduce their budgets in 2025, according to Ameneh Atai, general manager of