Marketing

Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences. However, this evolving landscape also brings significant challenges. […]

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can

4 ways to optimise your website for AI search AI-powered search engines are reinventing the ways users find information online, meaning content creators and website owners need to update SEO strategies to achieve a higher website rankings. The ability to do so, however, is not a walk in the park and requires skill and time.…

Italian regulators have fined Shein €1 million (£870,000) for making unclear and misleading environmental claims about its clothing. This marks the second time in two months that European authorities have taken action against the Chinese fast-fashion company. Italy’s competition agency, AGCM, said messages about sustainability and social responsibility on Shein’s website were sometimes vague and…

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Metric Meditations appeared first on AdExchanger.

Your SaaS Is Grass The great AI pivot happening across business sectors right now – particularly in data-driven marketing – has led to a sudden, strange gap in the payment models of many SaaS and ad tech companies. The Information has some insider details on software companies, such as Replit and Anysphere, that cranked up