Comic: Scraping The Headlines
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Scraping The Headlines appeared first on AdExchanger.
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Marketing
Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible. The post Shopify’s Data Returns; But What Happens To The Privacy Lawyers? appeared first on AdExchanger.
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Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climate have on their businesses? CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Times worked to ease shareholder and market
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S4 Capital trades billable hours for outputs as AI redraws agency economics
AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend.
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How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily.
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the
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Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are:
Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault)
Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. The post Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault)
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Q1 was a win for The Trade Desk, but bigger tests lie ahead
Related Insights The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers — maybe too soon Read More Maybe things weren’t so bleak for The Trade Desk after all. Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with
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Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter
For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag. The post Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter appeared first on AdExchanger.
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