The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales growth.
Chili’s dramatic sales growth continues with 13% traffic jump Read More »
Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study
For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated) Read More »
Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.
P.F. Chang’s CMO on igniting a new brand platform, holiday campaign Read More »
The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.
PepsiCo overhauls corporate branding to broaden focus beyond Pepsi Read More »
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
Mars gets spooky across multiple channels and brands for Halloween Read More »
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
Mars gets spooky across multiple channels and brands for Halloween Read More »
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and
Why The Future Of Publisher Monetization Depends On Transparency, Not Volume Read More »
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage. The post Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach appeared first on AdExchanger.
Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach Read More »
When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian kind — the reputational kind. Giegerich, the IAB’s vp of AI, recalled a moment that emphasized it. A friend at The Weather Company recently showed her an image of an RV created by an
The ad industry’s plan to define what counts as AI Read More »
The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. After nearly a year of running its AI paywall, the publisher’s focus is shifting to retention. A new model, due early next year, will connect directly to the existing paywall, feeding insights from long-tenure subscribers
The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays Read More »
