Marketing

The story was first published by Digiday sibling Modern Retail. In late August, Chris Rose, a Brisbane-based leather crafter, learned that he could no longer use Australia Post to send products like wallets and card holders to his American customers. The postal carrier, like dozens of others abroad, had temporarily suspended shipping to the U.S. […]

Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These are different from the faceless creators who use generative AI tools to mass-produce content; instead, they are fully AI-generated avatars

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for

Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research by Amazon Ads. This fragmentation creates friction, especially for advertisers with a regional focus and limited resources.  The infinite options available — there are more than 32,200 linear channels and 89 unique streaming

HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for HyphaMetrics), CEO Joanna Drews is more than ready to get the company moving forward again. The post Measuring The Unmeasurable With HyphaMetrics Founder Joanna

A dose of private equity is apparently just what the doctor ordered. On Tuesday, UK-based PE firm Vitruvian Partners made a $637 million strategic investment in DeepIntent, a health care-focused demand-side platform that specializes in helping pharma brands reach patients and providers using programmatic advertising. Although Vitruvian’s portfolio includes a bunch of software, consumer tech

The streaming wars may be far from over but Netflix and Amazon are already finding common ground in advertising. Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan. With that, Netflix checks the

If someone says they’re about to drop a bomb, it could mean that it’s time to run for cover. But it could also mean they’re about to share a piece of juicy gossip. Context is, in fact, king. Around two years ago, AI marketing company Cognitiv launched an AI-powered contextual targeting tool called ContextGPT with

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media