Marketing

The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering. Digiday listened in on the company’s earnings call and spoke with clients, partners and […]

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.  Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the

For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency

Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts season draws marketers, media buyers and execs from across the U.S. to Manhattan for glitzy broadcaster presentations, the occasional celeb turn and tough talks

Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users’ increase in attention and brand recall when participating in branded

Linear TV may be losing its luster, as streaming rapidly becomes a top performance channel. Just ask performance marketing agency Tinuiti and its client NOBULL, an athletic footwear and apparel brand popular with the CrossFit crowd. The two recently partnered with NBCUniversal on a campaign to assess the effectiveness of advertising on streaming platforms. The

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week. The post This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities appeared first on AdExchanger.

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third,