Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web in another way. The post Price And Promo; Reddit Ditches The Wayback Machine appeared first on AdExchanger.
Price And Promo; Reddit Ditches The Wayback Machine Read More »
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers Read More »
MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital. The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend. It’s a significant turn in S4’s
With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race Read More »
If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Desk leading the pack in earnings (see below). Both companies, talismans of independent ad tech, saw their stock prices dip in early hours
Ad Tech Briefing: Can The Trade Desk turn walled gardens’ retreat into open web gains? Read More »
This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertising, social media and ad-supported streaming. 01 Introduction Among all channels considered in Digiday’s 2025 CMO Strategies series, social media had the highest usage rate for the third
Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is more aware of that than Reddit, which has been pushing to become a “go-to search engine” as CEO Steve Huffman put it on the company’s latest earnings call. Back in April, the social
The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.
IPG partners with Aaru for AI-powered consumer simulations Read More »
Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
Dick’s Sporting Goods grows bets on sports content with in-house studio Read More »
Moving Forward Small Business (MFSB) has announced a strategic partnership with Semrush, a leading AI-powered marketing platform, to produce “Mastering AI Search for Your Brand,” a free, in-depth 6-part virtual workshop series, kicking off on August 6, 2025, and running through September 10, 2025. This collaboration is designed to equip businesses of all sizes –…
Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a
The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting Read More »
