Marketing

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday. The post Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video appeared first on AdExchanger.

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset.

Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

By now, advertisers’ wariness toward news is old news, and this skepticism is only increasing. Concern over brand safety and suitability is now tied with campaign underperformance as the top reason why advertisers pull back on budget. It’s not (just) about the money, money, money… According to a report about trust in advertising published by

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up. The post The Dischler Departure; Here Come The LLM Ad Networks appeared first on AdExchanger.