Marketing

New Mexico said Thursday that it filed a lawsuit against Snapchat owner Snap Inc., alleging that the messaging application’s policies and design features facilitate the sharing of child sexual exploitation material. (Reuters)

In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place—from automating isolated tasks to automating entire marketing processes. This evolution, inspired by principles of business process automation, is set to redefine how marketing teams operate, especially in…

Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Court Is In Session appeared first on AdExchanger.

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing? The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.

From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations. The biggest ad-tech

Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition. Here’s a rundown of

The memeification of movie marketing is underway.  Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies. “In order to not be irrelevant, [movie

This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments. Ad spending on CTV inventory among presidential, local and down-ballot campaigns is rising. In some cases, campaigns are spending up to 80% of their media budgets on CTV. AdImpact estimated that $1.1

As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. At this year’s US Open, the United States