Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.
Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film Read More »
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
Sociable: Google expands its use of AI to detect invalid ad traffic Read More »
Wake up, babe! A new LG Ads lawsuit just dropped. Lampros Kalampoukas, one of the co-founders of TV data measurement startup Alphonso, is suing risk and financial advisory services firm Kroll for allegedly deliberately undervaluing the company by nearly $100 million in order to benefit LG Electronics in its legal battle with Alphonso’s minority shareholders.
The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll Read More »
The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.
Patrón takes a shot on dance music culture with Boiler Room partnership Read More »
StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a lifestyle assistant, but was built from the ground up for academic essays and research papers. StudyPro has context-aware generation, so doesn’t insert random facts into a paragraph. It follows instructions closely, picks up on tone, and content stays structured. Users…
Top 6 AI writing tools to help you write smarter, not harder Read More »
The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.
Why Voodoo Ranger engages board game fans to build awareness Read More »
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins. That’s because consumers aren’t waiting for sale day; they’re researching weeks in advance. And mobile apps have become
Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers Read More »
Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion
An Offer You Can’t Opt Out Of; Why Produce When You Can Partner Read More »
Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits stripping content for snippets that keep users firmly within their own platforms. In theory that should make generative search optimization (GSO) a top priority for publishers.
Despite the hype, publishers aren’t prioritizing GEO Read More »
Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More When The Trade Desk’s CEO Jeff Green waved off Amazon as a threat, he wasn’t entirely wrong. But he wasn’t entirely right, either. On last week’s earnings call, he told analysts the retail
The Trade Desk holds its own against Amazon’s growing, but still distant threat Read More »
