Marketing

Artificial intelligence has become a standard part of many creators’ toolboxes in 2025. As AI technology continues to improve, creators are starting to implement generative AI at every stage of the content production process. From script writing to AI-generated voices, creators have found that AI makes their jobs simpler and their lives easier — even if […]

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are seeking revenue beyond the old standby of advertising this year. Subscriptions seems to be one revenue stream publishers are dialing up. Events is another. Publishers are getting significantly more revenue from events in 2025, and they’re going

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations. The upfront ahead Upfront Week: Day 1 YouTube’s NFL exclusive, the creator economy’s studio system and more The upfront ahead Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22

American Eagle has joined Substack. The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. The post Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business appeared first on AdExchanger.

This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home

Once the pandemic hit and lockdown began, in-person networking became an impossibility. Huggies Healthcare, the division within Kimberly-Clark targeting health care professionals with resources and products for infants, was hit especially hard. Up until that point, its approach to marketing had been almost entirely face to face through in-person meetings with nurses and clinicians across

LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison…