Marketing

Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it’s no different. Google has sought to quell publisher fears over the impact of […]

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach

While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’s development and removal of federal regulations that could hinder AI development and deployment in The White House’s AI framework. And while there are

Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping

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Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate. At the same time, their role is expanding beyond technical implementation. They are becoming a critical link between marketing, operations, product development, creative and

Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would instinctively steer clear of. But some media doesn’t leave room for nuance. On Thursday, Protected by Mediaocean, Mediaocean’s ad verification division, announced a partnership with the Internet Watch Foundation (IWF), a nonprofit that identifies and