Marketing

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as CEO of Circana. If you don’t recognize that name, don’t fret. Most people, consumers and even brand marketers, wouldn’t know Circana, though the company plays a critical role in retail media and shopper marketing.

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical,

No Fix For Brokers Earlier this week, the Consumer Financial Protection Bureau (CFPB) abandoned plans to introduce a new rule limiting a data broker’s ability to sell the sensitive information of Americans, Wired reports. The proposed rule would have allowed regulators to police financial data brokers under the Fair Credit Reporting Act (FCRA), one of

This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future. With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future. The Washington Post’s

Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they will impact the economy. In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts. A

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale it has yet to catch up. It’s a problem that some creator platforms are now trying to solve. Major creator platforms CreatorIQ and Captiv8 expanded their measurement and AI functions last week for creator vetting and brand safety for brands

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.  What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s

If Netflix’s most recent upfront presentation is any indication, the third time must be the charm. The post This Is Netflix’s Upfronts Pitch Now That Its Ad Platform Is Finally Ready appeared first on AdExchanger.