Marketing

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple […]

Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony.  Now, if advertisers

Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% revenue boost this year. The deal, brokered by parent company Warner Bros. Discovery, gives Bleacher Report unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage.

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. The post AI-Driven Ad Tech Acquisitions appeared first on AdExchanger.

For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic demographics. Today, it’s outdated and limiting. You no longer have to choose. The smartest marketers are already unlocking both precision and

Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar a schtick, which is to create ads that don’t look like ads. Now they’re also going to share one roof. On Monday, Rembrand announced that it’s merging with Spaceback to build a unified AI-powered