The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment.
Walmart leverages Fubo’s takeover ad format to connect content, commerce Read More »
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
VML Global CEO Jon Cook on agency merger, AI bets and optimism Read More »
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
How Target is courting pet owners with a collection designed by ‘fur-fluencers’ Read More »
Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening
DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief Read More »
The Department of Justice’s antitrust trial against Google’s ad tech business is set to begin this week. Owing to Google’s size, a win for the DOJ is sure to spur huge changes in the programmatic industry, particularly in the short term. If Google is forced to sell its publisher adtech business, it could eventually increase…
Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech Read More »
Whatever the outcome of Google’s landmark adtech antitrust trial–and whether Google is forced to cleave off part of its sell-side adtech business–it will send shockwaves beyond the programmatic industry. Making sure you don’t miss a beat, ADWEEK’s Catherine Perloff is in Alexandria, Virginia, covering the first week of the trial, which looks to dig into…
Follow Google’s Adtech Antitrust Trial with ADWEEK Read More »
Global creative agency David hired Daniel Lobaton as its first chief creative officer of North America, a new position overseeing its North American offices in Miami and New York. Lobaton will oversee creative operations for both offices and usher in new creative opportunities and growth for the agency in North America. He will work from…
David Appoints Daniel Lobatón Chief Creative Officer, North America Read More »
Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape.
Strengthening brand equity as a lever for business growth Read More »
It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much. The post How A 134-Year-Old US Law Still Defends Against Monopolies Today appeared first on AdExchanger.
How A 134-Year-Old US Law Still Defends Against Monopolies Today Read More »
The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of allegedly operating a monopoly over the digital advertising market. The ad trades have been feasting on the cache of unsealed emails, depositions, motions and other related documents released in the lead-up to the trial. But
Trawling The Google Trial Exhibits For Privacy-Related Tidbits Read More »
